This branding system is a concept for an arts based high school in Santa Fe, New Mexico. With Georgia O'Keeffe being a heavy influence in the area, this high school supports her ideologies to curate successful design students. These growing artists will be inspired by the same sights and sounds that she found when she arrived in New Mexico.
In further explanation, the naming of Cardamine originates from the flower that flourishes throughout the country in varying conditions. Just as the students will travel from different places, similarlly they will dwell in this part of the country. In addition, O'Keeffe had a fascination not only with landscapes but equally with flowers; so it only felt appropriate to name the school after such an iconic theme in her works. Finally, the Cardamine flower has four petals, all of which represent the four areas of focus at the high school.